What's the Difference Between a Small Business Coach and a Consultant?
by Karyn Greenstreet
Like a sports coach, a small business coach works on bringing out
the best that's already inside you. In small business coaching, we focus
on the "bigger picture" of what it is you want to create for
your business (and your lifestyle), and talk about what will keep you
motivated to move forward on your dreams, goals and tasks. We focus on
developing YOU to your highest potential, as well as developing your business.
We encourage you, support you, applaud you, empathize with you. We help
you to discover honest insights into where things aren't working. We help
you tap the "wisdom within."
The net result of small business coaching is that you create a fool-proof
plan for moving forward and the coach partners with you to support you
in actualizing that plan in your self-employed business.
In consulting for the self employed, we come to the partnership as an
expert, whether it be in small business marketing, web design, strategy
planning or starting a business. We teach you skills, like better time
management or better Internet marketing techniques. After careful discussion
and analysis of what results you're looking to achieve, we sometimes do
the work for you. The focus of consulting is to get a project done that
will enhance your business.
There is a good analogy that illustrates the difference between a small
business coach and a consultant:
- A business consultant will explain why one bike is superior to another,
teach you how to ride the bike, and if necessary, ride the bike for
you.
Which one is best for you is based on your needs and
values, as well your time constraints and deadlines.
We often work in "hybrid" mode, as a coach-consultant. This
means that we offer you the best of both professions: advice and expertise
when you need it, motivation and brainstorming when you're stuck, insight
to build you and your business to your highest potential.
copyright © 2004, by Karyn Greenstreet. All rights reserved.
Karyn Greenstreet is a Self Employment expert and small business coach.
She shares tips, techniques, and strategies with self-employed people
to boost clarity and focus, create sustainable motivation, and increase
sales and profits.
Visit her website at www.PassionForBusiness.com.
[ Top ]
|
